The World of Coca Cola is an attraction in downtown Atlanta which pays homage to all things Coca Cola.
My time in Atlanta was very limited, but the World of Coca Cola was a must-see for me. Why? Coke is the only soda I drink!
I wasn’t quite sure what to expect here. In a nutshell, it is a big museum that celebrates the history and influence of this delicious drink!
Coca Cola was born in Atlanta, Georgia in 1886. A local doctor/pharmacist named John Pemberton concocted the formula and took it to Jacob’s Pharmacy where it first sold for 5 cents.
Fast forward to today. Now, over a billion servings are consumed everyday! Wow!
The World of Coca Cola traces the steps from Coke’s humble beginnings, and its rise to global brand domination.
The World of Coca Cola: What to Expect
The World of Coca Cola spans 2 floors and contains various exhibits featuring the Coca Cola brand and product.
A visit to the World of Coca Cola begins with a short orientation and a movie that features Coke as part of everyday lives. This montage will leave you with the warm and fizzies.
The Vault
The formula for Coca Cola is perhaps one of the worlds most closely guarded trade secrets. And, at the world of Coca Cola, you can see the vault where the actual formula is kept! How COOL is that?!
The Brand
As with all consumer products, developing a great product is only half the battle. The other half? Marketing. Clearly, Coke achieved monumental success in this area!
One early strategy was to put the brand on all kinds of stuff from dishes to toys. The World of Coca Cola showcases many of these historic pieces.
The Blunder
The museum doesn’t just focus on the good. It highlights the dark days… Coke’s big blunder…. which might just be the biggest brand blunder of all time… New Coke. Anybody else remember this? BOOOO!!!!
Taste It
After learning about the history of the brand and seeing how it is made, it is tasting time!
The Taste It area offers visitors the opportunity to sample sodas made by the Coca-Cola Company from all over the globe.
Some are quite tasty.
Others are NOT!
After tasting the others, one can indulge in the real deal!
Time
I would suggest allowing at least 2 hours to experience this attraction. There is a lot to see here, and it takes time to take it all in!
Be sure to check their hours and plan accordingly. During my visit, they closed early (5pm).
Tickets
You can purchase tickets to the World of Coca Cola when you arrive or online.
However, IF you are visiting multiple attractions, check out the Atlanta City Pass. Unfortunately, my time constraints didn’t allow me to take advantage of these savings on this trip. But, I’ve used them in other cites, and it is a GREAT value if your to-do list matches up!
The World of Coca Cola is a must-see for any true Coke fan! Even if you don’t love this soda as much as I do, it’s still a great story. And, chances are you’ll leave with a new appreciation of an old classic!
This post contains an affiliate link to City Pass.
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